Our Story
Founding and Early Days
How and why was the Southern Farmers Market started?
The Southern Farmers Market was established in November 2006 to create a space where local growers, producers, and artisans could connect directly with the community. Starting with just 14 stalls on its opening day, the market quickly became a beloved destination for those seeking fresh local produce, spray-free vegetables, and artisan crafts.
What was the first market day like?
The inaugural market featured 14 vibrant stalls offering a mix of fresh local eggs, honey, and vegetables, as well as handcrafted goods. This day marked the beginning of what is now a treasured Sunday market Invercargill tradition.
Growth and Milestones
How has the market evolved since its inception?
Over the years, the Southern Farmers Market has expanded to host up to 40 stalls during the busy summer months. On average, it welcomes 1,500 customers each Sunday, highlighting its importance as a local Southland market and community food market. Sunday brunch in Invercargill is a must at the Southern Farmers Market!
What role has the market played in supporting local businesses?
The market serves as a vital small business incubator, providing entrepreneurs with the opportunity to showcase their products, from seasonal spray-free fruit and vegetables, to honey, eggs, jams, and incredible artisan foods and crafts. Many vendors have transitioned from market stalls to thriving independent businesses, reflecting the market's nurturing environment.
Community Impact
How has the market contributed to the Invercargill community?
The Southern Farmers Market is more than just a farmers market in Invercargill; it’s a vibrant community hub where locals come together in a family-friendly atmosphere. It fosters connections between producers and consumers, offering a wide range of products such as fresh local vegetables, summer fruit, and local artisan crafters.
We take great pride in being part of the Murihiku Kai Collective, and a key contributor to the publishing of Feeding Murihiku - Our Good Food Roadmap. It is important to us that we contribute to regional kai resiliency and help create a thriving kai economy.
Unique Features
What makes the market unique?
Held every Sunday from 9:30am to 1:30pm at the historic old Railway Station on Leven Street, Invercargill, the market provides an outdoor venue filled with energy and variety. Visitors enjoy everything from fresh food markets and open-air food courts, to handcrafted goods and fresh flower stalls.
Sustainability and Vision
What initiatives support small growers and environmental practices?
The market prioritises locally sourced produce, supporting small growers while reducing the environmental impact of long-distance shipping. To further assist small growers, the market collaborates with other local organisations to offer a Kickstart program aimed at boosting viability within the critical first year. By showcasing sustainable, locally grown food from Southland, the market strengthens the local economy, nurtures emerging growers, and encourages eco-friendly practices.
What is the market’s vision for the future?
The Southern Farmers Market aims to grow its stallholder base by attracting new vendors from Southland and Central Otago. We strive to maintain our role as a vibrant Sunday market and a thriving hub for locals and visitors alike. Looking ahead, we plan to strengthen collaboration with Murihiku organisations to promote sustainability, support growers and producers with eco-friendly practices, and enhance the bustling food court and unique craft options. We are also committed to being an integral part of food security and resilience within Murihiku, ensuring access to fresh, locally sourced produce for future generations.
By continuously innovating and focusing on our community, the Southern Farmers Market remains dedicated to fostering strong connections over Murihiku made, and creating a space where the community can thrive.
At the Southern Farmers Market, we are committed to supporting local growers, fostering sustainability, and creating a vibrant community hub. By prioritising fresh, locally sourced goods, promoting small businesses, and celebrating cultural diversity, we connect people through food, education, and shared experiences.